I have observed beginners are very confused about the Adsense Page RPM. This is not the matrix which is confusing the truth is that Fake Perceptions. Newbies don’t follow the Google Adsense guidelines, they follow the blind blogger which even don’t know the reality and claiming they are the expert.
If you are newbie I will suggest you to Ask Adsense related questions HERE
Now first we understand
What is the RPM?
It’s the abbreviation of (Revenue Per Thousand Impressions). In simple words if you have one post and that received 1000 views and you have place 3 ads on the page. Then your score is 3000 Impression and the money generated per thousand. Like 2$ for each thousands and 3×2$=6$ for three thousand impression.
Now move on and understand another term
Adsense Page RPM
Adsense have many factors to calculate the earning for publishers, and Page RPM is one of those factors. Page RPM is total lump sum or average value of the whole day impressions. For example, you have received 100 visits from USA and your RPM is 2$, you received 200 visits from UK and your RPM is 4$.
Remember: Each country have their own RPM Revenue Rating.
So now calculate your revenue if we supposed their are 3 ads on the post which received visits.
100 x 3 = 300 Impressions
(300/1000)*2= 0.6$ from USA
200 x 3 = 600 Impressions
(600/1000)*4= 2.4$ from UK
Now your whole day RPM is 3.33$ and your whole Impressions are 900.
Formula Given by Google
Page RPM = (Estimated earnings / Number of page views) * 1000
For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
Now the next problem which is newbies really concerned, is Increase Adsense Page RPM. There are thousands of article online which are giving the key to increase Page RPM. Along this on other hand they even getting low RPM. So how we can said the key which they are sharing is authentic.
I always said, don’t believe any blogger, until you don’t observed the change in your ranking by following their tips. (I’m not the expert I’m just SPY)
To be continued..