In order to be the effective blogging in today’s Internet, writers also need to realize that knowing about the search engine optimization (SEO) isn’t left to the programmers are Internet marketers. It’s no longer enough to write the amazing content and expect it to get thousands of hits every month, much less each day.
Bloggers should know the basic SEO techniques and keep it up with latest search engine trends and the news in order to be successful with their blog posts and ranking.
Read More: On Page SEO Checklist For Blogger 2017
Best SEO Practices To Increase Traffic
Knowing what the search engines are looking for may be can help you maintain best practices, which should increase your chances of the regular search engine ranking and indexing.
For the instance, did you know that the Google released the feature that called In-Depth articles, which they give special preference to articles that are 1500 words or more? In addition, Google is also looking out for the duplicate content, which is content that is appeared on the different website or the same website before, as well as the relevancy of content (which is the part of its freshness factor).
All of these attributes contribute toward greater traffic to your blog and increase ranking.
Read More: 7 On Page SEO Factor To Rank Your Content
Drive More Engagement
Making your blog better optimized for the search engines also means optimizing it in the best possible way for your audience. Both search engines and the readers appreciate fresh, new content that is well sourced and easy-to-read.
Focusing on these types of the blog posts can help to increase search traffic and the overall engagement on your post, which means more social shares and the comments.
Know What Isn’t Working
Along with knowing the search engine optimization best practices, you should also know what are the worst practices are in SEO. In the SEO community, there are two types of the marketers: white hat and the black hat.
White hat SEO marketers were focused on the high-quality tactics that are geared towards what the Google and the other search engines want to see, like high-quality content. Conversely, the black hat SEO are tactics that marketers have developed to “game” the search engines, like the keyword stuffing, buying the links and the traffic, and hiding the code for keywords throughout your website.
Google is now cracking down on many bad SEO tactics and even the forbidding some shady websites from appearing in their search results, so it’s important to know that what practices are the bad seed can avoid them.