Blogging Business

The best bloggers do it for the pure enjoyment of life. There are many aspects of the blogging business sure, but the best blogs are the product of the passion. Truly love your subject and love the art of the writing, and you will create compelling content.

In the past that might have been enough to carve out the career. But in modern times authors have to wear much kind of hats. Not only do they have to create the content, but they also have to run the entire publication platform. That can be to their advantages, or though.

The Writing, and therefore the blogging, takes time. In order to actually make money for their craft, authors do need to show the bit of business savvy. Thankfully, when it comes to the blogging it’s not that hard. The little technical know-how and a little hard work can go the long way.

Blogging Business Related:

Let’s run the Blogging Business

  1. Start right with the quality web host

The options which all look attractive. Dozens of the web hosts will offer you an introductory package that costs less than $100 per year. That’s less than $8 per month, which seems like the steal for hosting a blog. Yet those deals aren’t the quite what they seem.

It takes the little research, but finding a good web host is relatively easy.

  • Upgrade plans. Introductory plans might be the cheap, but the good blog will grow beyond of them relatively quickly. Looking at pricing for VPN and dedicated hosting will be important, since authors can anticipate paying those fees eventually.
  • Data centers. This takes the little googling, but finding what kind of data centers the company uses can make the difference. I recently read how power company ABB provided secure data centers, so now look for data centers associated with them.
  • Customer service. The customer service rep is the gatekeeper for the technical people. Good reps will connect you to the right person and Bad reps will give you the run a round. For The test: call the host and see if the human picks up. That’s the good sign. As the question, and see how quickly they connect you to the appropriate party.
  1. Now Find the ad networks that work with your niche

Let me preface this with the observation that ad networks in the general don’t provide much revenue. Some in the industry call it webmaster welfare, because it pays the bills and the little more. Still, if running the couple of display ads pays for hosting costs, it can be the worthy investment.

Google Adsense is always the first stop for every blogger, but this isn’t always the best for the particular niche. Shop around to the auction companies, such as the Pulse Point, that can provide the higher overall CPM (cost per 1,000 visitors). Also the Google around for the ad networks in a particular niche. The sports blogger would do well to search for the “sports blog ads network” and see what comes up after search.

Blogging Business Related:

  1. Determine if you’re affiliate-ready

While ad networks can pay the bills, affiliate marketing can pay for the lifestyle. Of course, not every blog can handle the affiliate sales. After all, it’s called thr affiliate marketing for thr reason. There has to be an active marketing element be involved if any money is to be made.

The question the blogger or author has to ask himself is whether he’s prepared to write about products and services and then point readers in that direction. Some writers are not comfortable with this, and so the affiliate links will bring them no revenue. But the little bit of marketing here and there can certainly pay some more bills. It’s worth the shot.

  1. Always be emailing

The modern web is all about the communities, and it’s amazing what people will to do help people within their communities. Yet if the blogger is alone on an island, even the friendly community will not help. It’s up to the blogger himself to make connections within the community. In most instances, that means to be emailing.

It takes just the second to dash off an introductory email. The only advice I can provide is that it not to be self-serving. Be genuine always. Make sure to show the espect, and make sure to offer something. After that, you can build the real relationship within the community.

  1. Guest post like crazy

Just as I’m doing now days, authors need to guest post in order to promote their blogs. This doesn’t have to be the anything crazy. It should be the few, targeted sites that can provide the few benefits.

  • Audience and the attention. When an author writes for the new audience he shows his best stuff to people who otherwise might not have heard of him. With some of the quality material, some of these people can turn into fans.
  • The Traffic. This isn’t greatly important, but the traffic does build upon itself. In order to get that snowball rolling, there needs to be the boost from somewhere. That can start with the well-placed guest post.
  • The Ranking. Again, this shouldn’t be of foremost concern, but the blogs offer the blogger a link back to his blog when he do guest posts. The Google then indexes that link, and it raises the blog’s ranking. Building the few links this way can prop up the blog in search engine rankings for its niche terms.

Blogging Business Related:

  1. Brainstorm products

Ebooks are hot now these days. Many of blogs have created ebooks on topics that you won’t see in the local book store. Every author has the story — that’s why they’re authors. Turning that story into the ebook can help generate revenue, such as I have written the E-Book My Blogging Guide. It might even generate more revenue than the affiliate sales and the ad networks.

This needn’t be the work of fiction. In fact, fiction the ebooks don’t sell very well. It should be the story from personal experience that can help others. The blog on internet marketing might write the ebook on link building or SEO. The blog on food might create the unique cookbook. There are so many of possibilities, and it’s so easy to create the ebook.

  1. Analyze everything

It’s one thing to implement many ideas on the business end of the blog. It’s quite another to keep the track of them and determine how they’re helping. That is to say, it’s not enough to merely collect the data. The blogger has to analyze that data and make sense of it in order to make the proper kind of adjustments.

For instance, the blogger might see great success from the AdSense, but not from the niche ad network. It’s time, then, to start running more of AdSense ads. If affiliate sales are doing well, perhaps it’s time to change the ad network spot to the affiliate one. Ebook sales not going well? Perhaps it’s time to come up with the better offering. These adjustments are the necessary, but can only be made after the data are collected and analyzed.

Each of these points can be go much deeper, of course. This is merely the primer for an aspiring, or perhaps established, the blogger to get started on the business end. The good news, this is the internet, where anyone can find the information on anything. So go ahead: now explore web hosts, the ad networks, and the affiliate opportunities. It’s all there for the taking, but in the last I will said must join my Facebook Group.


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