If you are looking for best keyword research tool to support you and your online business then here I’m going to make the assumption that you understand the importance of keyword research, choosing the most relevant keywords that have the low competition and the high amount of searches.
With that being said, let’s move on to the LongTailPro review where we will be investigating the efficiency and effectiveness of this tool in 2017. I will also be comparing the features & functionality of LongTailPro alongside the other industry recognized keyword research tools.
What is the LongTailPro?
LongTailPro is an Adobe Air desktop based application that uses the Google Keyword Planner Tool to pull through keyword data about a specific sub-set of keywords that the user is interested in analyzing.
Using seed keywords (up to more than 10,000) you can quickly build out the highly relevant list of related keywords that will be displayed alongside their monthly search volume, the average Adwords CPC, advertiser competition & lastly the LongTailPro keyword competition metric (only available to the platinum users).
LongTailPro allows you too quickly, efficiently and the effectively create highly relevant keyword lists based on singular or multiple seed keywords. With this data you can then analyse the each keyword by its search volume or more importantly LongTailPro ’s keyword competition metric.
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What is LTP’s Keyword Competition metric?
Probably this is the best, definitely the most unique feature of LongTailPro is its ability to create the ‘keyword competition’ metric which determines the level of difficulty the keyword has.
How is the keyword competition metric calculated?
Similarly to how Moz Keyword Analysis tool works, the LTP analyses the individual keywords top 10 search results displaying and using in its calculation as the following metrics:
- The URL
- The Title
- The Page Authority
- The Page Links
- The Juicing Page
- The Domain Authority
- The Moz Rank
- The Page Rank
- The Site Age
Once calculated the LongTailPro will produce the keyword competitiveness result ranging from the 0 – 100, with the 1 being it’s the easiest to rank for and 100 being extremely difficult. However, in my experience the majority of the cases keyword competition scores range from 10 – 55.
What is the good Keyword Competition score?
If you do decide to try the LongTailPro , then I do recommend looking for the keywords with a keyword competition metric of less than 25 for new websites, and the up to 40 for established websites if you are looking for fairly quick wins.
Keyword competition metric available to all LTP customers?
Unfortunately not, to gain access to the Keyword Competition metric you need to have the monthly subscription to LongTailPro this costs $17 per month.
LongTailPro isn’t the only tool with the unique keyword competition metric…
So far, we have to introduced LongTailPro & discussed it’s unique feature the ‘Keyword Competition’ metric, however LongTailPro is not the only keyword research tool that has it’s own unique competition metric. The Moz have developed their own metric that is simply called “Keyword Difficulty”. This is the percentage-based metric, the higher percentage the metric is the more difficult it is to the rank for.
So If we were to simply compare the keyword competition metrics of both Moz & LongTailPro , I’d say in my experience that LTP’s metric has been more reliable than Moz. However, the keyword research tool cannot simply be reviewed on this one metric, to give an objective review of LongTailPro we need to dig deeper in to the usability of the tool.
Let’s break it down…
LongTailPro can be broken down in to the 3 core areas, these are:
- The Keyword Research
- The Competitor Analysis
- The Rank Checker
LongTailPro : Issues
Im going to be blunt here, in the several month I have been using LongTailPro I have yet to see an update that has actually had any significant (if any) changes to it’s functionality or the interface. I have also yet to find the solution to its biggest problem that I have and still do experience very frequently and that is the inability for LongTailPro to consistently bring back the data.
But unfortunately, after many e-mails back and fourth with the LongTailPro support team I still experience the issue where I will create the new campaign or try to dig further into the already established data set with new seed keywords and the keyword analysis feature will show the load box but simply do nothing.
This is one of their biggest problems in my opinion and the whilst it doesn’t stop me from using LongTailPro it does cause the lot of unnecessary frustration.
To be the honest though, apart from the issue I just talked about there really is no other problems with LongTailPro , the way it is. Of course I could list several features I’d love to see in rgw LongTailPro but I won’t.
Who Should Purchase LongTailPro ?
Firstly, if you have the established website and you are looking for new content ideas, ways of driving more organic traffic then try the LongTailPro .
Secondly, if you are looking to build the brand new website, whether you have the topic idea or not, try adding the couple of seed keywords in to LongTailPro and see what results you get. Not sure what to start with, then look around the room you are in the, think about topics that interest you most, consider the things you are most passionate about, niches you have come across, the products you have come across, news you have read about and then put some seed keywords together and click to go!
Thirdly, if you are the online advertiser then the LongTailPro can come in handy when trying to pull together the data set of keywords to bid on.
Basically, if you currently spend the significant amount of time doing keyword research in the Google Keyword Planner, then try LongTailPro . If you haven’t even got that far, then stop and try the LongTailPro before you have even used the Google Keyword Planner.
However, I would not recommend you to purchasing LongTailPro without access to its keyword competition metric as I simply find the tool to not be of the big enough benefit without it.
So, give the LongTailPro a try today – remember it’s the 10-day free and no credit card needed trial account so you have nothing to lose.