Product Review

Product reviews are one of the most read topics on the blogosphere, especially in the technical niche. There is much kind of products, including the Gadgets, Software, Digital Products, Web services etc. Which many other users wouldn’t directly purchase without reading or hearing about them from some trusted sources or the websites. Many techno bloggers and networks would purchase the products and review them, for their personal benefit of blogs, and to gain the reputation for being one of those who do the natural unbiased reviews which are not based only on the specifications listed by the company of the product.

Let’s start this by listing out how the companies and blogs get the product for the review:

Purchase – Irrespective of the product, the prolific blogs on the web would purchase the product that is newly launched in the market, as paying for something promising won’t hurt them as they would be one of the first on the web who would review the same.
Request for the review unit – Many of product companies ignore it, but the bloggers don’t stop trying their luck in getting the review unit of the product, and this product is sent for the limited period of time which should be good enough for the actual purpose.
Link up or make network of the reviewers – A worthy mention here would be of the website named “abc” Buy which sends the products after the users register themselves with the site on the monthly or yearly plans, and the products can be kept by the users for the month during which they can review or use the product, and the next month, another product can be selected.

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Okay now, how can one directly attract people / companies for their product reviewed on your blog?

The few companies would like to give away nothing but expect the bloggers to review their product based on what they have listed on the website or blog. This is the most challenging task to be performed, because although one won’t need much time to write up something based on the specifications and features given on the web, it would be the hardest time later on for the bloggers to answer the comments with no knowledge of the actual product as they haven’t used it anytime.

Now start off, you need to build two properties of yours very strongly:
Blog content – Quality or Quantity and Age
Social Media profiles – How much following you have got from them.

The blog content management system is very important for any of the blogger or publisher, to gain trust in the large product companies who might be your potential advertisers too later on. When you have the decent blog of the age of few months, having some normal content with nothing much eye catchy or what they call as “exclusive”, the some companies don’t show much of their interest in getting their product reviewed. Wait, now build content, let the blog and content get older and more valuable. So far the results would start coming later on. Being in the hurry doesn’t help in the blogosphere.

Social media promotion is what the techno companies lately are directly asking the bloggers for, and I have seen that many of them asking “How many influence do you have on Twitter, How many fan following on Facebook”? Only the few of them would go deeper into that and ask how well the sharing of the articles is after publishing. The blog too needs to show it on the front that there are several options to set up for the ease of social sharing of the content.

Let’s run regular contests on your blog:

It isn’t any harm for your blog if you ask repeatedly literally not forcing them, but politely asking for the few licenses for the contests in your blog, and if you are lucky with the few companies accepting it, the effect of those contests would attract other of companies of similar niche to directly contact you and host contests on your blog. You could set the deal and get the products for free, but that doesn’t happen directly from the beginning.

Stay unbiased, If paid to write “positive”, Declare about it:

As usually title says it all. You didn’t like something about the product, write it out first. Let the readers know about your genuine thoughts about the product, only then you would see the more readers and the companies coming your way to ask/respond/interact and make things bigger. Giving the “WOW” to something that really serves no purpose, would degrade the value of your blog, if you don’t provide the declaration in the beginning of the review that you are doing the paid review of the product.
Writing unbiased reviews would build the trust in the companies, who always look out for such of the bloggers who write their thoughts out irrespective of how famous or infamous the product maker is.

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Let’s Share, share and share this:

Wrote an original review with the product in your hands? Then Share it. There are so many social networks and the bookmarking sites where you would able to share your reviews and make an impact and the social media team of the tech companies could notice and wonder that how much their product review might be getting socially shared if they give you the product as the incentive for an unbiased review.
Mostly mobile phone companies keep the social media in their view always, and we have got contacted directly from them within the few times, but with the reference being our other reviews which they read through the social media sites.

You need to set your own guidelines:

You don’t need to follow someone else in this, or try to adjust the way you write or review based on the company, because if you are always strict and set by your own guidelines and policies, the companies would respect that and learn about the standards of reviews and content that you publish on your blog. This is another way of impressing the tech companies.

Ping company social profiles:

Most of the tech product companies these days have themselves available on the web through the social media sites like the Twitter, Facebook page etc. Getting noticed there is sometimes enough to get into their list of contacts, and whenever you post or write anything about their products, may that not be the review too, pinging them would keep them keen to learn more on what you write about products, and they might approach you soon with their request of product review on your blog.

There are no any kinds of direct tricks except than having contacts of the company heads, but all the above mentioned ways are always the helpful and have done the trick for myself many of times, and having yourself as the Brand rather than a blog would make an impact in the minds of the techno companies. When you are just the single blogger, the level of promotion and noticing is different than what it would have been when you call yourself under the brand name. Don’t forget to join my Facebook Group in all these tips.

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